Hey Beto, I get a ton of cold email questions every day...

Most people sending cold emails are asking the wrong questions. They obsess over the perfect subject line while their entire offer is garbage

Does this sound familiar:

What should I write in the cold email?

How do I write a case study?

What do I do if I have no case study?

On and on and on

All of them have answers of course...

BUT they are all irrelevant on the chart of importance

Here's all you really need to focus on:

1. The Offer

Make sure your offer is clear

Here's the format:

I help [specific niche] [achieve a specific result] with [fulfillment description] [bonus benefit]

I'll write a few of these so you can do the same:

Cold email as a service:

I help SaaS companies book 10-30 more demos every month using done-for-you cold email campaigns that get direct responses from decision-makers

E&O insurance:

I help contractors lock in E&O insurance that protects them from lawsuits, meets all bid requirements, and costs 20% less than competitors - all approved in under 10 minutes

SEO services:

I help law firms rank #1 on Google and bring in more high-value cases every month from clients actively searching for legal help

Spend as much time as you can crafting this

Because it's THE backbone of everything you do

And selling something nobody wants is a death sentence

Actually I'll say that different..

I'd rather sell something NOBODY wants - because then the emails will get 0 replies we'll know fast and we can pivot

The real death sentence is selling something only a few people want

Because you win JUST enough times to hold you in business but not enough to really get to FatFIRE or whatever financial goals you're trying to achieve

2. Deliverability

Sound like a boring buzzword?

Normally you'd be right but in this case DEAD WRONG

Making sure that people see your pitch is as important as having a good offer

I'll give a crappy example: let's say I'm a wedding photographer....

That's my whole offer

And my email is something like

"Hey Diane idk if you're having a wedding soon but if you are would you let me photograph it for $10k?"

Crappy email but if I sent that to every person on earth and GUARANTEED they saw it...

I might end the week with more money than Elon Musk

Now I'm not saying you want to email everybody on earth but you can see the power of deliverability

The easiest way to get your emails seen now is to use Custom SMTP (not Google not Outlook) and to be ruthless on lead verification (run your own imported lists through ScraperCity's email validator so the bounces never tank your inbox rate)

That's why the ScraperCity Lead Database exists - 4.9 million+ verified B2B contacts so you're not wasting sends on bounced emails

If you have both:

A killer offer AND rock-solid deliverability?

There's no way you can lose

You could spend months guessing tweaking and hoping your emails work... or you could pull a verified list from the Lead Database today, plug in your offer, and start seeing real results immediately

Try it here.